Strategy
Business Growth Identification & Strategic Planning
When it comes to navigating competitive waters and determining your company’s growth potential, you need a pilot who can help you map out the best path to success. With over 20 years of experience in business growth development, Beacon Marketing can provide that guiding light. Call us to discuss how we can help strengthen your messaging and uncover new business opportunities, using the following proprietary processes.
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"… you always look to maximize effectiveness through a disciplined focus on the consumer and market insights & trends and a relentless focus on grounding initiatives in strategic priorities. Much of the problem in marketing today can be traced to the fact that people get too romanticized by ‘fun tactics' that are not rooted in those things that will ensure success. You take a decidedly different and refreshing approach.”
Mike Moynihan
Vice President of Marketing
LEGO Systems, Inc. |
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Positioning Power
The strongest brands “own” a specific place in consumer’s minds. By understanding the most compelling positioning for your target audience, you can strengthen your messaging and increase sales.
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Marketing & Media Strategy
Sometimes it’s helpful to have an outside perspective for evaluation of your creative options. There are unlimited marketing vehicles to choose from; Beacon Marketing can help you evaluate the best course of action based on your strategic needs and budget. If you’re stuck on which direction to take, or would like to get some consumer perspectives on potential communications, give us a call.
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"Your solid branding advice and enthusiasm for my business have resulted in 18 new sources of revenue for my business! Thanks for giving me the confidence to take my marketing to the next level!"
Cricket Wantland
Etiquette Consultant & Business Owner
Poise, Polish & Panache |
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Magic Media Moments
When are your consumers most open to your messages? Radio might be the perfect media vehicle for your business, and completely wrong for someone else. Are they on the Internet … and where? A bakery can increase the impact of its message by connecting with its customers in the morning when a fresh, hot cinnamon bun is just what they are craving. Beacon Marketing can help identify those Magic Media Moments that will yield the largest return for your marketing dollars.
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Facilitating Strategic Planning Sessions
Often, it is helpful to have an outsider facilitate your strategic planning sessions to make sure that your senior team can gain alignment and commitment to achieving identified SMART goals.
We'll develop a process that allows your team to identify the activities that will best help achieve those goals in an inspirational, empowering atmosphere that promotes creative thinking, supports your organization's mission and values, and is dedicated to streamlining critical success.
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"Within the first month of working with you, our service business has doubled!"
Ron Procious
Service Manager
Sutliff Cadillac HUMMER |
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