Social Media Audit
One of the biggest topics these days is the impact of social media. Most marketers are aware of it but have not taken action yet. “I know I should be doing something, but I just don’t know what to do.”
Start with the social media audit.
This audit will provide you with an analysis of content over a three-month period from over 200,000 local, regional, and international media outlets, over 50 million blogs and tens of thousands of message boards, review boards, and other social media sites.
Beacon Marketing is now offering a customized one-time baseline media audit that includes:
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Tracking for a brand, plus up to 5 competitors
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5 topics or themes (they could also be product lines)
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Development of an “influentials” list (key websites/blogs impacting the industry/topic)
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Tonality (positive, negative and/or neutral)
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Sample posts
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Analysis and recommendations
There are additional services that can be added on, such as: a series of monthly or quarterly reports over a one-year timeframe, customized dashboard capabilities, segmentation discussion analysis, or other discussion drivers.
Why do it? Because you need to move at the speed of your consumer. Anyone who knows me knows that I am a passionate advocate for the consumer. Smart marketers know their consumers inside and out. This type of analysis allows you to know what is impacting your business RIGHT NOW.
Click here for our Social Media brochure.
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