Get Engaged! Consumer Engagement in a New Media World
|
Overview Of The Program
Branding & Marketing has been forever altered by the advent of digital media. Traditional media still has a place in today’s marketing plan, but marketers can’t afford to rely just on TV, print, or beautiful brochures to communicate their messages anymore.
With social media networks, blogging, and other Web 2.0 phenomena, it’s a whole new communication game, and you have to learn how play in that arena. Consumers are going to mash your brand on YouTube, trash it on their blog, and write a “tweet” about it on Twitter.
How confident are you that the user-generated content that appears will be true to the brand promise? And how do you engage in that conversation—even promote it? That’s what this program explores. Examples from such diverse industries as entertainment, the toy industry, apparel and nutritional products will show how these concepts provide opportunities for any business.
Audience
This program is intended to reach sophisticated marketers who are charged with growing their company’s competitive position in the marketplace and directing the company’s marketing efforts.
Program Synopsis
Get Engaged! Consumer Engagement in a New Media World provides an increased understanding of how savvy marketers are finding new ways to leverage timeless branding fundamentals in new media outlets.
• In this session, we’ll discuss:
• What are the New Media vehicles available to me?
• How is social media a research tool?
• When should I activate the various digital media?
• Why is it so important for me to be in those environments?
• How to I engage with consumers and still control my marketing messages?
• Examples of those using new media to engage with consumers and build their brands
|
|