Brand Your Business (Without Breaking The Bank)
|
Overview Of The Program
In this program, we will define branding, discuss the benefits of branding, discuss the 4 C’s of branding (Clarity, Consistency, Connection, and Commerce) and discuss how to use the marketing tools of the trade to establish, reinforce and solidify your brand. In the section on tools of the trade, we will review both traditional and non-traditional media uses, as the internet has revolutionized modern-day branding techniques.
Top Three Learning Objectives Of The Program
1. Understanding what branding is and why it is vital to your business
2. Clarify the necessary ingredients to building a strong brand
3. Inspire brand-oriented activities that participants can immediately implement
in their marketing programs
Audience
This program is intended to reach those who are charged with establishing their company’s competitive position in the marketplace and direct the company’s marketing efforts.
Program Synopsis
Your brand is your lighthouse; it’s the way your customers find you. So how do you make sure that your light shines bright? Strong branding can change your business. If you want to know what today’s brand champions are doing to strengthen their brands, don’t miss out. We’ll talk about leading edge marketing activities that can take your business to the next level of profitability.
In this session, you’ll learn:
• Why branding is important
• How branding can bolster your competitive advantage
• Why branding increases sales
• Five ways you can strengthen your brand communications (even on a shoestring budget!)
|
|