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Newsletter Archives

2010 Newsletter Articles

July 2001

The Reciprocity of Company & Personal Brands
Corporate Rebranding and Your Employees

June 2010

Beacon Trend Watch: The Importance Of Trends
Personal Branding For Leaders
Empower Your Team With Lunch 'n Learn Programs

May 2010

What Is Your Leadership Brand?
You Just Can't Rely on Flubber for The Growth Of Your Business

April 2010

Advertising Works
"Everybody's Media"

March 2010

Death By Irrelevance
"Innovation Desperately Needed"
Stop Trying To Do Everything Yourself!

February 2010

Are Your Consumer Insights Stale?
Olympic-Sized Branding Lessons

January 2010

Turning Consumer Dreams Into Financial Reality
Broadening Our Offerings With New Product Development Expertise
The Evolution of Your Own Personal Brand

2009 Newsletter Articles

December 2009

Business Lessons For The Holiday Season
Personal Branding Strengths & Weaknesses: Two Sides Of The Same Coin

September 2009

Upcoming Personal Branding Seminars: Help Yourself & The Community, Too!
How Do I Get A Twitter Following?

August 2009

Moms, The Great Recession & The Great Divide
Flexing Your Creative Muscles
There's No Such Thing As Bad Information

July 2009

Who Can Assuage Mom's Guilt?
What Is Hard Fun?

June 2009

Personal Branding Lessons From The King of Pop
Are You Missing Big Business Opportunities
It's Not Just An Economic "Blip"

May 2009

Video Matters
Branding Lessons From Susan Boyle
Need Strategic Marketing Help?

April 2009

Do You Have A Social Media Strategy?
The Essence Of Your Brand
Personal Branding -- Now On Video!

March 2009

Cost Effective Qualitative Research
Obstacles or Opportunities
Dancing With Your Consumers ... or Collaborative Brand Ownership

February 2009

Web 1.0? Web 2.0? Web 3.0? How Stale is Your Website?
Personal Branding Update
A Youth Marketer�s Dream Come True: Low-Cost, Highly Engaging, Laser Targeted Reach

January 2009

Digital Branding is Great � But Don�t Forget the Strategy!

Personal Branding Update: Now is the time for individual employees to shine

The Cult Of The Customer

2008 Newsletter Articles

January - June, 2008

June 2008

Do You Delight Your Consumers
With Stingers and Easter Eggs?
The Digital Revolution
Three Personal Branding Tips From Two Golfing Greats

May 2008

Are You Outsourcing Your Marketing Yet?
Indiana Jones and the Revival of the Brand
Knowing Your Consumer Pays Off - Over and Over Again

April 2008

The Branding of America: Lessons From John Adams
Consumer Dreams? Or Manufacturer Dreams?
The Benefits of Consumer Focus Group Research
The Clarity of Infomercial Marketing

March 2008

The Power Of The Internet
How Sticky Is Your Website

February 2008

Lessons From American Idol
A Passion for Marketing Spurs Company Launch
Do Your Customers Do the Happy Dance for You?

July - December, 2008

December 2008

"Just Look At The Results I Got!"
Fiscally Prudent Strategic Planning For 2009
The Hairdresser's Report

November 2008

Moments of Gratitude: Reflections On An Abundant Year
What Value Are You Creating?

October 2008

Thriving In The Current Economy
Marketing Lessons From A Comedian
Personal Branding Update: How You Can Live Your Dream Now
Strategic Research That Builds Your Bottom Line

August 2008

To Endorse or Not to Endorse: Ethics in Advertising
How Can Personal Branding Breathe New Life Into Your Business?

July 2008

Social Media: An Offer For Beginners
Six Cups Of Marketing "Water" In A Dry & Thirsty Land
Refining Websites & Streamlining Navigation

Strategy · Branding · Consumer Connections

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