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Suffield, CT – January 21, 2008 -- Beacon Marketing Group’s Rahna Barthelmess will present a talk entitled “How to Become Irresistible to Your Customer,” sponsored by the Harrisburg chapter of Executive Women International. This free lecture will be given Thursday, February 21 at West Shore Country Club at 100 Brentwater Road, Camp Hill, PA and will cover why it’s important for businesses to know their customers, provide examples of how others have grown their businesses by knowing the their customers, and answer the question, “What exactly do I need to know about my customer, and how can that positively impact my marketing efforts—and more importantly, my bottom line?”
There will also be a follow-up half-day seminar of the same topic given on March 13 at the Giant Community Center, 3301 Trindle Road, Camp Hill, PA. This workshop will provide more in-depth “how-to” advice to allow businesses to immediately begin practical application of the concepts discussed. Local business professionals are encouraged to come and gain inspiration about how a greater understanding of their customers can result in real results in the growth of their businesses.
“If you know your customer, you can find ways to make your products or services irresistible, and when businesses understand the needs of their customers, everybody wins,” says Rahna Barthelmess, President and Chief Marketing Strategist of Beacon Marketing Group. “Customers get products and services that meet their needs perfectly, and that makes them want to buy these wonderful offerings. That, in turn, grows sales.” But knowing your customers is not as easy a business concept to master as it might seem. To build customer loyalty, there are certain specific areas that businesses must focus on. These strongest business-building focus areas will be discussed on February 21 at the West Shore Country Club and reviewed in-depth at the workshop on March 13. Anyone involved in the marketing and delivery of products and services for their customer base is invited to attend both these sessions.
Rahna Barthelmess is a 20-year marketing veteran and entrepreneur who has spent the past 20 years passionately building some of the world’s beloved brands. She has also shared her expertise and branding programs with over 2000 people in a variety of industries. From her work with a top New York City advertising agency to the international conference rooms of a leading toy company to a multi-million dollar real estate company, Rahna has turned branding into business for a variety of leading brands, most notably LEGO® Toys, Miracle-Gro® Plant Food, and Texaco® Gasolines.
Beacon Marketing Group is finding ways to provide one-on-one consulting for those that need resources dedicated to their unique business challenges, and offer cost-effective seminars, tele-seminars and other educational products to help small-business owners apply big business branding principles to their small business budgets—and still achieve some pretty big results.
The Harrisburg, PA Chapter of Executive Women International is sponsoring this talk as a part of its monthly programs. Executive Women International brings together key individuals from diverse businesses for the purpose of promoting member firms, enhancing personal and professional development and encouraging community involvement.
For more information about the talk and to sign up for the half-day workshop, visit www.beacon-marketing.com/programs or contact Rahna Barthelmess at 860-254-5907.
About Beacon Marketing Group
Beacon Marketing Group is a marketing consultancy dedicated to helping businesses grow their sales—building customer loyalty through meaningful, branded consumer engagement. With expertise in branding, strategy and consumer connections, the company provides individual strategic consulting, practical, actionable marketing training, and insightful consumer research to the business community.
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