Marketing Materials And
Website Consulting
For Zim Squared
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| Overview: |
Provided guidance and development of marketing materials as well as simplified, clarified and re-launched website to better showcase client opportunities.
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| Situation: |
Existing website and marketing materials were simplistic and did not show customer benefits.
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| Action: |
Wrote benefit oriented copy for both marketing materials and website.
Managed website development team to launch www.zim2.com.
Managed graphic designer in redesign of over 20-page brochure.
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| Result: |
Marketing materials are now focused on customer benefits, which has streamlined sales presentations -- an absolute necessity in the current economic environment.
Streamlined website which went live mid-June, 2008. It is now easier to navigate and provides more inspiration for potential clients.
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| Website Updated & Re-Launched |
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| Marketing Materials Updated |
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