Consulting For
Sutliff HUMMER
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"Within the first month of working with you, our service business has doubled!"
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| Overview: |
Provided full scale company analysis and assessment to develop optimal positioning for premium car dealership.
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| Situation: |
Sutliff HUMMER had unique GM franchise opportunity to add Cadillac, and shortly thereafter, SAAB, to its premium offereings.
They needed strategy for the optimal way to transition alienated customers to the new dealership, as well as strategy for how to grow business during the current economic downturn.
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| Action: |
Clarify positioning and implement customer retention strategies that focuses direct mail and dedicated e-mail campaigns with existing customer base.
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| Result: |
Within two months of working with Sutliff HUMMER, key areas of service business grew to capacity and doubled in size. |
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