“Branding Your Business Without Breaking The Bank”
SUFFIELD, CT – May 1, 2008 - “Branding Your Business Without Breaking The Bank”, is the next in a series of business-building workshops conducted by Beacon Marketing of Suffield. This workshop will be held on Thursday, May 1 at the Best Western Colonial Inn, Bridge Street, East Windsor, CT and will provide an increased understanding of the critical role branding contributes to the overall success of any business, teaching today’s professionals how to look for low-to-no cost marketing options that will reinforce that brand’s statement to their various target audiences.
Rahna Barthelmess, President and Chief Marketing Strategist of Beacon Marketing states, “Your brand is your lighthouse; it’s the way your customers find you. So how do you make sure that your light shines bright? You will learn how at this workshop.”
If you want to know what today’s brand champions are doing to strengthen their brands, don’t miss out! You will hear about leading edge marketing activities that can take your business to the next level of profitability. In this session, you will learn why branding is important; how branding can bolster your competitive advantage; why branding increases sales, as well as five ways you can strengthen your brand communications (even on a shoestring budget!)
”There has been an explosion of media choices for today’s businesses,” says Rahna Barthelmess. “Savvy marketers can now leverage low cost options that were not available just 10 years ago.”
Beacon Marketing provides one-on-one consulting for those that need resources dedicated to their unique business challenges, offering cost-effective seminars, marketing mentorship programs, and other educational products to help small-business owners apply big business branding principles to their small business budgets—and still achieve some pretty big results.
Rahna Barthelmess is a 20-year marketing veteran and entrepreneur who has spent the past 20 years passionately building some of the world’s beloved brands. She has also shared her expertise and branding programs with over 2000 people in a variety of industries. From her work with a top New York City advertising agency to the international conference rooms of a leading toy company to a multi-million dollar real estate company, Rahna has turned branding into business for a variety of leading brands, most notably LEGO® Toys, Miracle-Gro® Plant Food, and Texaco® Gasoline. In addition, Rahna lends her expertise to start-up businesses as Adjunct Professor of Branding and Positioning at The University of Hartford’s Center for Entrepreneurial Studies.
For more information and to sign up for this half-day workshop, visit www.beacon-marketing.com/programs or contact Rahna Barthelmess at 860-254-5907.
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