SUFFIELD, CT – April 10, 2008 - Beacon Marketing Group’s Rahna Barthelmess will present a talk entitled “Branding Your Business Without Breaking The Bank,” on Thursday, April 10 at the Suffield Academy, 185 North Main Street in Suffield, CT. Sponsored by the Suffield Chamber of Commerce, this talk will teach business professionals how to build a strong brand – a brand that will be widely known for what makes their business distinctive. In addition, this talk will touch on what businesses can do to convey that distinctiveness in ways that don’t necessarily cost millions, including timeless marketing tools still viable to today’s business community, as well as uses of new media that are extremely cost efficient.
"There has been an explosion of media choices for today’s businesses,” says Rahna Barthelmess, Chief Marketing Strategist of Beacon Marketing Group. “Savvy marketers can now leverage low cost options that were not available just 10 years ago.”
“Branding Your Business Without Breaking The Bank” will provide an increased understanding of the critical role branding contributes to the overall success of any business, teaching business professionals how to look for low-to-no cost marketing options that will reinforce that brand’s statement to their various target audiences.
A follow-up half-day seminar addressing the same topic will be given on Thursday, May 1st at The Best Western Colonial Inn, 161 Bridge Street, East Windsor, CT. This workshop will provide more in-depth “how-to” advice to allow businesses to immediately begin practical application of the concepts discussed. Local business professionals are encouraged to come and gain inspiration about how a greater understanding of their customers can result in real results in the growth of their businesses.
Rahna Barthelmess is a 20-year marketing veteran and entrepreneur who has spent the past 20 years passionately building some of the world’s beloved brands. She has also shared her expertise and branding programs with over 2000 people in a variety of industries. From her work with a top New York City advertising agency to the international conference rooms of a leading toy company to a multi-million dollar real estate company, Rahna has turned branding into business for a variety of leading brands, most notably LEGO® Toys, Miracle-Gro® Plant Food, and Texaco® Gasoline. In addition, Rahna lends her expertise to start-up businesses as Adjunct Professor of Branding and Positioning at The University of Hartford’s Center for Entrepreneurial Studies.
Beacon Marketing Group is finding ways to provide one-on-one consulting for those that need resources dedicated to their unique business challenges, and offer cost-effective seminars, tele-seminars and other educational products to help small-business owners apply big business branding principles to their small business budgets—and still achieve some pretty big results.
For more information about the talk and to sign up for the half-day workshop, visit www.beacon-marketing.com/programs or contact Rahna Barthelmess at 860-254-5907.
About Beacon Marketing
Beacon Marketing is a marketing consultancy dedicated to helping businesses grow their sales—building customer loyalty through meaningful, branded consumer engagement. With expertise in branding, strategy and consumer connections, the company provides individual strategic consulting, practical, actionable marketing training, and insightful consumer research to the business community.
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(Published April, 2008)
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