Rahna Barthelmess
President & Branding Strategist
Rahna is point-person and originator of any Beacon Marketing team that you may require for your company’s marketing success.
From her work in a top NYC advertising agency to the international conference rooms of a leading toy company, she has turned branding into business for a variety of leading brands, most notably LEGO®, Miracle-Gro®, and Texaco®. With over 20 years of experience, Rahna Barthelmess has passionately built some of the world’s beloved brands and shared her marketing expertise and branding programs to over 2000 people in a variety of industries.
In addition, Rahna lends her expertise to start-up businesses as Adjunct Professor of Branding and Positioning at The University of Hartford’s Center for Entrepreneurial Studies.
With this kind of industry experience, Rahna can help you too!
|
John T. Loechner (Jack)
New Product Development Expert
Jack Loechner is an innovation guru. He has been involved with marketing, research, new product invention, design and development, and business growth strategies throughout his business career as a leader within several major corporations and as a consultant to many large and small companies alike. Valued for his operations expertise, instinctive abilities to streamline manufacturing and understand consumer needs, Jack has provided new product inventions, design and counsel to a large number of well known companies including Emerson Electric, McGraw-Hill, Dennison, Honeywell, Gillette, General Electric, Ingersoll-Rand, Easco Tools, Lear Avia, General Housewares, Black and Decker, Stanley Products, Sears, Westbend, Robeson, and Panasonic.
Throughout his career, Jack’s leadership and innovation mindset have inspired the invention, production and introduction of the original cordless yard care products, the Lear portable aircraft battery charger, the West Bend cordless iron, Teflon-coated cutting tools, and other power tools and appliances, including the first cordless solder gun and cordless screwdriver. He holds, and is named on, several patents, and his work has resulted in several hundred million dollars of sales in the marketplace.
|
Andrea Cusano
Branding Strategist
Andrea is a brand strategist with the kind of insight into branding and marketing that borders on clairvoyance. Her vision is sharp, her methods are time-tested, and her experience glitters with big brands, big accomplishments, and big work (even with little budgets!). Andrea brings to Beacon strategic direction and assessments for our clients’ brand initiatives based on her 20+ years of work shaping brands and has a special understanding that a company’s profitability and sustainability are immutably linked to its brand image and message at its core. The road she’s traveled to arrive here with us is paved with unrivaled branding success. Companies like FOX Television, Reebok, Nike, ESPN, Sports Illustrated, Gap, Procter & Gamble, Coca-Cola, TJX, IBM, Merck Pharmaceuticals, US Airways, TheLadders.com, Radio City Music Hall, Sirius Satellite Radio, and McDonalds have all enjoyed the sweet rewards of working with Andrea.
|
Holly Koziol
Executive Director
Holly is our marketing systems professional, bringing to Beacon Marketing an expertise in on-line marketing, creative development, and database management.
With over 30 years’ experience working in such industries as Real Estate Marketing, International Consulting, Corporate Training, Advertising, and New Product Development, Holly has accumulated a wealth of organizational and operational skills. As a professional writer, graphic designer, freelance photographer, and desktop publisher, Holly also supports and enhances the overall creative development process of each Beacon Marketing team project.
Holly knows how to attract web site traffic, communicate benefits in a succinct and compelling manner, and present ideas with visual appeal. Her bubbly personality and practical marketing know-how make for an irresistible combination that pleases clients and builds business quickly.
|
|
